A friend posted a photo on Facebook of Valentine Day [8 weeks away] and Easter [3 months away] products in the same row as Christmas clearance. And it's not even New Year's Eve yet! She posed the question wondering if 4th of July displays would be up next week. Yesterday I was in a large retail store and the customer ahead of me said that the next thing would be selling caskets at the cash register if this "hurry up" mentality continued.
As a tiny business, I have this on my mind. I'm working on a collection of Valentine's Day bags and have decided not to share them on Facebook until After New Years Day. Of course I want to put them up now because the window between New Years and Valentine's Day is so short if you actually make the items you're selling. But doing so will make me part of the problem.
Other retailers struggle with the same issue as seen in this Publisher's Weekly blog post. A mother shares her perspective in this post written in November where she opens with ordering a coffee at Starbucks in October and getting a coffee cup with *snowflakes.* Read the comments at the end of each article for a full understanding.
Don't get me wrong I'm no purist. The bag above will most likely tag along when I go the the Fancy Flea in April. I sold the first one in minutes and the price was quite reasonable considering the time it took me to make it. I do think that abusing the time separation between holidays results in consumer disdain for the product regardless of its quality or value.
So, I'm curious to know how you are handling this issue.